
Sevda Cayırlı Tuna
Responsible for driving profitable growth within all categories (sparkling, still, tea, water) of 5 local accounts in Bursa... | Turkey
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Sevda Cayırlı Tuna’s Emails se****@bo****.com
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Sevda Cayırlı Tuna’s Location Turkey
Sevda Cayırlı Tuna’s Expertise Responsible for driving profitable growth within all categories (sparkling, still, tea, water) of 5 local accounts in Bursa region. Leading a sales team of 2 sales representatives and 9 merchandisers. Aligning strategies to achieve JBP (Joint Business Plan) for 360 degree collaboration for value. Conducting category management and managed product mix to deliver increased market share and category growth. Developing monthly, quarterly and annual promotional plans to achieve internal targets and retailers’ sales and margin goals. Providing sales forecast to demand analysts to ensure proper inventory levels. Managing promotional budget allocated for the in-store marketing activities. Presenting monthly business updates to senior management. Planning FMCG category management trainings for customers’ employees (purchasing team, store managers) trainings to build win-win relationship. Providing merchandising direction to field ops teams, inspect and track programs at store level.Borusan Oto Dolmabahce Sales Development & Marketing Unit Manager Responsible for developing and maintaining retail sales operations of the recently launched showroom, Borusan Oto Dolmabahce. Took an active role, solving problems throughout, helping to keep the project moving forward. Responsible for monitoring the budget in order to achieve profitability targets. Responsible for developing and implementing a successful marketing plan. Planning and running awareness campaigns and events. Responsible for creating and maintaining a substantial customer portfolio. Aston Martin Marketing Unit Manager Developing and executing marketing plans in coordination with the global marketing team. Responsible for conducting events and marketing communication of the brand. Setting the KPI’s and following the results. Contacting Aston Martin for all kinds of marketing, pricing and product issues. Prepare quarterly marketing forecasts in accordance with the year-end volume targets. Reporting the sales, profitability and pricing analysis to the top management.Managing wholesale related activities of the dealer network which consists of 12 dealers and 15 sales points. Coaching the dealers about dealer standards, dealer premium systems, inventory levels and new car production requests. Setting the wholesale KPI’s and following the results. Responsible from BMW 7 Series and M Models. Pricing BMW cars and preparing the dealer premium systems. Preparing circulars for announcing changes in sales conditions, dealer targets. Preparing new model launches and trainings for retail sales team. Reporting the sales, profitability and pricing analysis to the top management.Provide expert support to the General Manager/ Member of Executive Committee, specifically on top management-level periodic operational reporting. Fully understand the internal and external work environment and their impacts on the business and contributes to business planning, 6 sigma projects processes. Take part in or leads cross-functional teams in company-wide projects, specifically on strategic/change initiatives; report solutions/results to top management.
Sevda Cayırlı Tuna’s Current Industry Borusan Otomotiv Premium Kiralama
Sevda
Cayırlı Tuna’s Prior Industry
Swissôtel The Bosphorus, Istanbul
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Developing Eight Organisation for Economic Cooperation
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Borusan Oto
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Borusan Otomotiv
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Coca-Cola Bottlers
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Borusan Otomotiv Premium Kiralama
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Work Experience

Borusan Otomotiv Premium Kiralama
Customer Experience and Process Development Unit Manager
Sun May 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Coca-Cola Bottlers
Account Executive
Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Borusan Otomotiv
Aston Martin Marketing & Borusan Oto Dolmabahçe Sales Development and Marketing Unit Manager
Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Borusan Otomotiv
BMW Sales Senior Specialist
Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Borusan Oto
Business Assistant to Managing Director
Sat Mar 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Developing Eight Organisation for Economic Cooperation
Business Analyst
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Swissôtel The Bosphorus, Istanbul
Marketing Trainee
Wed Jun 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Swissôtel The Bosphorus, Istanbul
Marketing Trainee
Tue Jun 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)